About Niftying


In Niftying, our goal is to explore the strong ethnic motifs of Afro-Asian and Latin America style and promote the contemporary bohemian lifestyle, tribal art, and nomadic culture.

The whole social environment of Asia, Africa and Latin America, as well as the spontaneous ethnic art, can be felt as growing, free from rules. These cultures are constantly shifting with new ideas and creative expressions continually emerging.


About Niftying.

We aim to promote the Bohemia style by focusing on their shared roots in nomadic culture, tribal art, bohemian lifestyle, and tribal aesthetics.

Bohemian culture is a very broad and rich carrier which includes human attitude, lifestyle, tribal art, nomadic culture and ethnic craftsmanship.

Boho is not just a fashion trend but it has also become an important part of the contemporary lifestyle.

Bohemian is a passionate, vital, and vigorous aesthetic, the pursuit of borderless, original, folkloric art forms in the midst of modern industrialism and consumerism, and an aesthetic tension with freedom and wanderlust.

Our products come from artisans and craftsmen from all over the world, are designed for people who love the style, culture and history of different countries.

We cooperate with excellent artisians in Afro-Asian and Latin America and handicraft studios in China to produce a wider range of handmade products following the principle of “explore-inspire-create.”

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